FIRST Enters the Romanian Market with a Modern Real Estate Platform Built for Fast, Informed Decisions

FIRST, the newest digital real estate listings platform developed in Romania, officially launched on the local market this fall and introduces a modern model for exploring and selecting homes, built around users’ real needs. The platform integrates current technology, smart filters, and a lifestyle-oriented presentation approach that helps buyers and tenants quickly understand the context of a property, from distances to key points in the city to the technical and functional criteria of the home. FIRST thus aims to simplify the search process and bring greater transparency to a real estate market undergoing transformation.

The launch in Romania marks the beginning of an ambitious regional strategy. The local market is one of the most dynamic in Central and Eastern Europe, with a rapid pace of digitalization and growing demand for advanced technological solutions. In 2026, FIRST aims to expand the platform’s capabilities by integrating artificial intelligence-based features, regularly publishing market reports, and entering key European markets such as Germany, the United Kingdom, and Spain.

Within the context of the local real estate ecosystem, FIRST is introducing its first two modules, which, on the one hand, strengthen the platform as a comprehensive tool for the market and, on the other hand, contribute to the professionalization of the market and significantly reduce the time required to make a purchasing decision. The first of the new options available on the platform is a section dedicated to real estate developers, which includes customized pages with complete information about the developer, contact details, existing projects, and active offers. This centralized format increases the visibility of new projects and simplifies interaction between developers and potential buyers.

The second option is a comprehensive financial information module designed to support users throughout the process of obtaining financing. It includes a list of partner banks, details about loan offers, a mortgage calculator, and a section where users can apply directly for a loan. Through this integration, FIRST becomes an end-to-end solution that connects the process of choosing a home with the financing process, all in a fast, transparent, and integrated way.

“FIRST was created out of a desire to bring relevance to a digital market where people are required to navigate through tens of thousands of listings. The platform uses the latest technologies and features one of the best search filters on the market to provide useful, clear results tailored to users’ real needs. We emphasize transparency and are taking steps to ensure that listings contain details that are as precise as possible, including the address and accurate information, while at the same time avoiding duplicate or false listings. Our goal is for FIRST to become the leading reference platform for real estate transactions in Romania and a quality standard for how listings are presented and verified,” said Daniel Nazarian, CEO, FIRST.

Through modern technology, intuitive design, and features created around users’ real needs, FIRST aims to become one of the leading players in the digital real estate market, a comprehensive ecosystem connecting users with the right properties, developers, and financial solutions.

About FIRST

FIRST is a digital real estate listings platform created to efficiently connect property owners, developers, and potential buyers or tenants. With an intuitive design and advanced search features, the platform makes it easier to quickly find suitable properties and provides professionals with dedicated promotional tools, real-time statistics, and quality leads. FIRST.ro aims to raise the standards of Romania’s real estate market by providing a more transparent, modern, and efficient transaction process.

Learn more here: